HISTORY

Our business started as a joint venture of Tancho Corporation and Mandom Japan.  After 37 years of prosperous partnership Mandom Philippines Corporation was incorporated and became the first overseas subsidiary of Mandom Japan.  Mandom pioneered the men’s cosmetics in the Philippine market under various brands, Tancho, Mandom and our flagship brand Gatsby.

LEGACY OF LEADERSHIP

Since its inception on December 1927, Mandom Corporation has develop its business with a focus on hair care and cosmetics products, particularly for men.  In an industry that has primarily catered for women, the secret of our success has been to consistently developed cosmetics for men as a key part of our core business.  In a market characterized by intense competition, we take pride in our legacy of leadership, creating and developing new business models our rivals find hard to emulate.  And at Mandom, we strive to preserve our “individuality,” always pursuing originality with the aim of becoming the “ONLY ONE” of its kind, an unrivaled company in the industry.

INNOVATION: SETTING THE DE FACTO STANDARD

At Mandom, we have consistently led the industry with pioneering products for men that have turned accepted wisdom on its head, such as hair styling foam, a fragrance-free line of cosmetics and fashion hair dyes.  But we take more than functionality into consideration when developing products ? coexisting in harmony with society and the natural environment is a key element of our business activities.  In 1989, after eliminating fluorocarbons from our leading aerosol products, we received approval label from the ECO Mark, a certification from the Japan Environment Association.  This success was followed in 1998 with an initiative to eliminate packaging containing polyvinyl chloride (PVC).  This culminated in December 2000 with the complete removal of PVC packaging materials from our product line.  In order to enhance our R&D capabilities, the Mandom Group is forming networks with tertiary research institutes and other external institutions, thereby bolstering the capabilities of its central laboratories and R&D facilities.

GATSBY: YESTERDAY, TODAY AND TOMMOROW

We have nurtured our flagship brand Gatsby over the last 25 years.  Although we carried out full-scale makeovers in 1985, 1988, 1993 and 1996, we have remained loyal to Gatsby’s core product qualities and composition that are precisely attuned to the needs of customers.  This is the source of Gatsby’s modern-day leading brand status.  In March 2001, we blazed the trail into a new product segment, using the power of the Gatsby name to launch the Gatsby Hair Color Series, the industry’s first fashion hair dye for men.  The changing faces of the young market also pave way for the launched of the Gatsby Styling Wax Series, for carefree, restylable hair styling.  This are only few examples of pioneering products developed on a totally new or even non-existing market. The ensuing years have seen Gatsby grow in strength to become an established name in the industry, sustained by strong customer loyalty and support.